Many companies want to become more customer focused. The first step in turning your vision into reality is to undertake an audit of the current marketing functions and processes in your company. New Idiom has developed its own Vision Into Reality Marketing Audit™ tool to assess the effectiveness of your company's marketing activities, and provide recommendations for improvement. The issues that we will evaluate as part of the marketing audit include:

•evaluating your marketing goals & objectives
•assessing your branding/positioning in your current target markets
•looking at the marketing role[s] and structures within your company
•assessing your information-gathering activities

•looking at your marketing planning processes
•evaluating your current marketing activities, inc. their cost-effectiveness
•evaluating the current marketing activities of your competitors